Perla Tamez Casasnovas, a luminary hailing from Hidalgo, TX, cultivated her entrepreneurial spirit amidst the resilience and tenacity characteristic of immigrant families. Inspired by the indelible lessons of hard work and dedication instilled by her parents, Perla embarked on her entrepreneurial journey early, founding her first business at the age of 21.

Today, Perla is a distinguished serial entrepreneur, orchestrating a symphony of success across 23 startups spanning 11 diverse industries. Reflecting on her journey, she shares, “Some have been my worst losses but my best business lessons, because true growth comes from embracing obstacles.” This mindset has fueled her success, manifesting in thriving businesses and an impressive nine-digit revenue stream. As a visionary leader, Perla seamlessly integrates her passion for business with a philanthropic ethos, as exemplified through her work with the Heart-Mind-Money Foundation and her support of two causes closest to her heart: the Maestro Cares Foundation and the We Are All Human Foundation.

For over five years, Perla has actively supported the Maestro Cares Foundation, which is dedicated to improving the quality of life for disadvantaged children in Latin America and the United States by providing safe housing, educational programs, and other essential resources. Similarly, through her work with the We Are All Human Foundation, she champions efforts to advance equity, inclusion, and representation of the Hispanic community globally, amplifying their voices and creating opportunities for personal and professional growth.

In 2020, Perla mobilized over 35 city leaders from the Latino community across the country, impacting more than 400,000 families and distributing $7 million worth of essential household products. For over a decade, Perla has been a beacon of inspiration, dedicating her life to empowering others to unlock their untapped potential and elevate their lives.

A paragon of entrepreneurship and benevolence, Perla’s latest ventures stand as a testament to her unwavering commitment to societal betterment. She now serves as the President of the Napolean Hill Institute Spanish Division,

the origin of personal development globally. Under her leadership, the Spanish Division focuses on bringing the transformative principles of “Think and Grow Rich” to the Hispanic community, aligning with her mission to help Hispanics heal, grow, and thrive. These same principles form the foundation of Latina Empire’s high-performance programs, which she spearheads.

Latina Empire, another of Perla’s key initiatives, is dedicated to elevating women through a holistic methodology that integrates heart, mind, and financial empowerment. With 15 active chapters across the most heavily Hispanic-populated cities in the U.S., Latina Empire has expanded internationally, launching its first chapter in Montreal, Canada, with plans for chapters on every Spanish-speaking continent. This business model, deeply rooted in accountability, community, and philanthropy, fosters a culture of giving back, creating sustainable change within their communities. Through both her philanthropic and business efforts, Perla continues to inspire and impact lives, leaving an enduring legacy of leadership and service.

Updated October 2024

Short:

Perla Tamez Casasnovas, a dynamic serial entrepreneur from Hidalgo, TX, has founded 23 startups across 11 industries. Fueled by the resilience and tenacity instilled by her immigrant parents, she launched her first business at 21. Today, her ventures generate a nine-digit revenue stream, driven by her belief that “growth comes from embracing obstacles.” As President of the Napoleon Hill Institute Spanish Division, she brings the principles of “Think and Grow Rich” to the Hispanic community. Perla is also the visionary behind Latina Empire, now international, which empowers women through heart, mind, and financial development. Her philanthropic work includes supporting the Maestro Cares Foundation and the We Are All Human Foundation for over five years.